A pipeline of the right accounts, ranked, with why now.
ScoutPrecision Market Mapping
Your team spends its best hours on lists that were never going to buy.
We reply within the hour.
Rail infrastructure contractor
Won a regional framework in September
Act this weekHighWater utility programme partner
Hiring three information managers
HighSolar EPC firm
Expanding into two new regions
HighFacilities aggregator
New CTO from a past client
High
Sound familiar?
"Our list comes from a few LinkedIn filters."
"Nobody can say why an account is on it."
"We don't know which accounts to call first."
The wrong list costs twice.
Once in the time your team spends on accounts that never buy, and again when a competitor reaches the right ones first.
Your list stops being a guess.
Precision Market Mapping learns who your firm wins with and why, from your past wins, your proposals and your CRM. It scores your own lists, the accounts it finds and the leads that come to you on the same scale.
The Account Map.
Accounts ranked by fit, each with one line on why it fits, the timing signal that says why now, the people to contact, and which to target first.
What matters most this quarter?
Account Map, ranked by Scout
Illustrative sample
Rail infrastructure contractor
Same asset-data problem as your two largest wins
High
Water utility programme partner
Runs projects your BIM team already supports
High
Solar EPC firm
Your design-automation work fits its bid volume
High
Facilities aggregator
Buys services across the contractors you used to sell to
High
Highways consultancy
Similar scope to last year's won bid
Medium
Data-centre builder
Needs survey-to-model capacity, newer ground for you
Medium
6 accounts, by fit with past wins
Scout ranks. Your team decides what stays on the list and who approaches.
Four steps. Your people approve the map.
- Asset-data handover, rail clientWon
- BIM support, water programmeWon
- Design automation, solar developerWon
- Survey to model, highways clientLost
- Estates data, hospital groupProposal
Learn
From your past wins, proposals and CRM.
Past wins, from your CRMIllustrative sample - Asset-data handover, rail clientWon
- BIM support, water programmeWon
- Design automation, solar developerWon
- Survey to model, highways clientLost
- Estates data, hospital groupProposal
Reading your CRM exportMap
Your market, beyond the accounts you already know.
Account MapIllustrative sample Data-centre builder
Found by Scout
Highways consultancy
On your list
Facilities aggregator
Found by Scout
Rail infrastructure contractor
Found by Scout
Solar EPC firm
On your list
Scout ranks. Your team decides.Rank
By fit and timing, each with a reason and the people to contact.
Account MapIllustrative sample - Act this week
Rail infrastructure contractor
Won a regional framework in September
- High
Facilities aggregator
New CTO from a past client
- High
Solar EPC firm
Expanding into two new regions
- Medium
Data-centre builder
Two new sites announced
- Medium
Highways consultancy
Tender cycle reopens in Q1
Scout ranks. Your team decides.Review together
A working session where your team decides what stays on the list.
You approveAccount MapIllustrative sample Rail infrastructure contractor
Won a regional framework in September
Facilities aggregator
New CTO from a past client
Solar EPC firm
Expanding into two new regions
Data-centre builder
Two new sites announced
Highways consultancy
Tender cycle reopens in Q1
You approve: 4 accounts stay on the map
Clear lines, from day one.
Scout
- Research and enrich
- Watch for timing signals
- Rank by fit and timing
- Keep the map current
Your people
- Approve the list
- Choose who approaches
- Win the meeting
Our team
- Set it up for your firm
- Run the review session
- A named person who knows your setup
The map hands off.
The Virtual Sales Rep picks up the ranked list. Your people take the high-value accounts, with the brief ready. Whitespace Market Mapping looks for the segments the map can't see yet.
Your questions
- The output of Precision Market Mapping: your market mapped, ranked and explained. Each account comes with why it fits, why now, and who to contact. We walk through it with your team in a working session, and your people decide what stays on the list. We scope and quote it on the call.
- Two places. First, your own record of who you win with: past wins, proposals and your CRM. Second, public signals on each account, such as hiring, funding, expansion and RFP cycles. Your history tells us what a good account looks like for your firm. The signals tell us which of them to approach now.
- Keep them. Your CRM stays the source of truth, and a data tool still gives you names. Neither tells you which accounts deserve a partner's time this quarter, or why. This sits on top of both and tells you where to aim them.
- With it. The map tells your people where to aim, and they decide who approaches and how. It takes the research that used to fill their day, so their time goes on the conversations.
- One kick-off call, your past wins or a CRM export, and one review session with the people who know your accounts. We do the rest, and a named person on our team stays with you throughout.
- Your data stays with your firm and is never shared with another client. Only the people you name, and the Yarlis team members who look after your setup, can see it.