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For B2B services firms whose market won't sit still.

Which of these sounds like your firm?

Questions

  • No. It's for any B2B services firm that sells expertise and wins work through relationships, including engineering and IT services, consulting, agencies, staffing and professional services. How you win matters more than your sector.
  • Firms large enough to have a BD function, and more accounts in their market than their team can cover well. If your growth has come mostly through the founders' and partners' networks, you're the firm we built this for.
  • Yes. Pick the situation that sounds most like your firm and start there. The usual first step is the Account Map, because the other co-workers work from it.
  • Very likely. Referrals are often your best signal, because they show who trusts you and why. We read that pattern, then look for more firms like it, beyond the reach of your network. Your people still lead those relationships.

Your next client is already out there.