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Your next market may already be buying.

AtlasWhitespace Market Mapping

Every new client looks like the last one.

See a sample whitespace report

We reply within the hour.

Whitespace report: new segmentsIllustrative sample

  • Mid-size insurers

    Strong evidence

    Your three largest wins were legacy claims migrations. Mid-size insurers face the same move, with fewer suppliers bidding.

  • Healthcare billing firms

    Medium evidence

    The same data-cleansing problem you solved for two hospital groups.

  • Cross-sell: support to existing clients

    Strong evidence

    Five clients bought a build from you and run support in-house.

Atlas finds them. Your team chooses which to pursue.

Sound familiar?

"We sell to the same kind of client every year."

"We want a new market but don't know where we'd win."

"Our clients buy one service from us and never a second."

Growth capped by the markets you already know.

The firms that will need you next are often one step away from the firms that need you now. If nobody is looking there, a competitor will be.

New ground, with evidence.

Whitespace Market Mapping reads your wins for the pattern underneath them: what kind of problem, in what kind of firm, at what moment. Then it looks for that pattern where you aren't selling today. You get new ICPs to pursue, new opportunities your firm can crack, and clients who could buy more from you.

The whitespace report.

New ICPs ranked by evidence, cross-sell openings in your existing clients, example accounts in each, and the events worth your time.

Pick one of your wins

Whitespace findings by Atlas

Illustrative sample

What made this win: an old system that had to be replaced without stopping the work.

Where else it shows up

  • Mid-size insurers: the same move, with fewer suppliers bidding.

    Strong evidence

  • Building societies: old mortgage systems, the same kind of move.

    Medium evidence

These are Atlas's findings. Your team chooses which markets to pursue.

See the full sample

Four steps. You choose the markets.

  1. Read your wins

    What problem, what firm, what moment.

    Your wins, read by AtlasIllustrative sample
    • Moved an insurer to a new claims systemWon
    • Cleaned up a hospital group's billing dataWon
    • Rolled out a warehouse system for a logistics groupWon
    Atlas finds. Your team chooses.

  2. Find the pattern

    What those wins have in common.

    Your wins, read by AtlasIllustrative sample
    • Moved an insurer to a new claims systemWon
    • Cleaned up a hospital group's billing dataWon
    • Rolled out a warehouse system for a logistics groupWon

    What made this win: an old system that had to be replaced without stopping the work.

    Atlas finds. Your team chooses.

  3. Test it

    Where else the pattern shows up, in new segments and in your client base.

    Where else it shows upIllustrative sample

    • New segment

      Mid-size insurers

      The same move, with fewer suppliers bidding.

      Strong

    • New segment

      Building societies

      Old mortgage systems, the same kind of move.

      Medium
    Atlas finds. Your team chooses.

  4. Review together

    Your team chooses which markets to pursue.

    You approve
    Where else it shows upIllustrative sample

    • New segment

      Mid-size insurers

    • New segment

      Building societies

    You approve: 2 to pursue

New segments get ranked.

Precision Market Mapping ranks the accounts in each new segment, so your team starts with the ones most likely to buy.

Your questions

  • Precision Market Mapping ranks the accounts in the market you sell to. Whitespace Market Mapping looks for the markets you don't sell to yet. They share one picture of your market, so a new segment found here is ranked there and passed on for outreach.

  • Two things. New ground: segments, regions or kinds of firm that match the pattern in your wins, where nobody on your team is working. And your own client base: existing clients who could buy a second service.

  • Your sales history by client, because that shows who bought what, and what they didn't. Without it we can still map new segments; we just can't see the openings inside your existing clients.

  • Every segment comes with its evidence: which of your wins it rests on, and example accounts that fit. We mark how strong the evidence is for each, so you can see how much to trust it. Your team then decides which to pursue. If the evidence is thin, we say so.

  • A kick-off call, your won proposals, and one review session where your team chooses the markets.

  • Your data stays with your firm. What we learn across clients is patterns, never your data.

See where else your firm could win.

See where else you could win