Research time
250 – 290 hrs
saved a year
Work out what it's worth to your firm.
Five numbers about your firm. We fill in the rest from our own research, and every result is a range, not a promise.
Your numbers
A size fills in the counts. Change any of them after.
Set by Yarlis. Review time, reply and conversation rates, and the research baselines are fixed by us. See how we set them ↓
Your estimate, every year
3 to 10more clients a year
- $190k – $630k
- first-year value
- 250 – 290 hrs
- freed for your team
Faster replies
1 – 5
more clients a year
More accounts
2 – 6
more clients a year
Cost to win
$25k – $51k
per client, from $92k today
Book a demo: see it on your own market
Estimates, not a quote or a guarantee. Results are before our fee, which we scope with you on a call.
Where the numbers come from
Figures we set
- Minutes to review a co-worker's account6 to 10 minutes
- A person reviewing a co-worker's account checks finished work (fit, reason, timing, contacts). They don't research it again. 6 to 10 minutes allows a careful read. We replace this with our measured figure once we have it.
- Share of conversations that become a client15%
- Across B2B sales about 1 in 5 opportunities is won: 19% across 655,000 opportunities (Ebsta × Pavilion, 2025), 21% (HubSpot). 15% sits below that on purpose, since not every real conversation is a qualified opportunity yet.
- Lift from replying within the hour1.5× to 3×
- HBR found firms replying within the hour were nearly 7× as likely to reach a real conversation. We use well under half of that.
- Conversation rate when the reply is slower10%
- Yarlis estimate. The base the lift multiplies.
- Share of approached accounts that become a conversation1% to 3%
- Cold email benchmarks run from 0.45% (Belkins, 7.5M emails, 2025) to 3–6% (Apollo, 2026). Ours are researched approaches sent by a person, so they sit in between. A client measured 8% replies per accepted connection.
- Minutes to research one account by hand31.8 minutes
- Measured at a client, 2026.
- Share of enquiries answered within the hour today37%
- HBR audit of 2,241 firms, 2011.
- Research hours per person per month10 hours
- The starting point. Accounts follow from it.
- Accounts researched per person per month19
- Worked out, not set: A = H × 60 ÷ m. Keeps results 1 and 3 in step.
- Approaches one person can send per month60
- Cautious on purpose: each is researched and sent by a person. A typical SDR sends about 41 emails a day (Bridge Group).
- Working hours per person per year1,800
- OECD: US workers averaged 1,796 hours in 2024.
Source tags
- Your number
- Your own figure. The default is only a starting point.
- Example figure
- A round example in your currency. Put in your firm's own figure.
- Measured at a client
- Client baseline, measured 2026: 31.8 minutes of manual research per account, and 8% replies per accepted connection.
- HBR, 2011
- Oldroyd, McElheran and Elkington, 'The Short Life of Online Sales Leads', Harvard Business Review, March 2011. An audit of 2,241 firms and how fast they answered web enquiries. Read the study
- OECD, 2024
- OECD hours worked: US workers averaged 1,796 hours in 2024.
- Set by Yarlis
- Our working figure, set from the studies named beside it. We replace each one with a measured number as soon as we have it.
- Worked out
- Not set by anyone. It follows from other figures, as its formula shows.